United Concordia: FEDVIP

Qualitative Research - Wireframe & Prototyping - Visual Design - User Testing

Homepage concept that was delivered to the client.

My Role

On this project I was the project lead and played the roles of UX designer, visual designer and project manager. I worked with one other Red Privet UX designer and two developers to redesign this website.

The Client

United Concordia Dental is a dental insurance company who provides dental benefits to federal employees.

The Result

The client was able to roll out a new design in time for enrollment season, providing a responsive site to their customers.

UX Design and Research

Business and User Research: Stakeholder interviews, user interview, and call center analytics informed the project and design goals.

Personas: Personas were created out of the research findings.

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Card Sorting: This exercised was performed with users and helped us understand the user's perspective on the relationship between the content on the site.

IA and Content Strategy: We created an IA structure for the site and a content strategy, establishing the goals and messages for each page on the site. This was then handed off to a content writer for content creation.

Wireframe Creation: With the goals and content in mind, wireframes would created and prototyped in Axure.

Usability Testing: We did some in-person testing with users as well as some testing on usertesting.com. After synthesizing the results, we made changes to the design templates before starting development.

Project lead

For this project I wrote a project plan, implementing UX design methodologies into the project timeline to deliver designs with a great user experience. I helped manage the UX and visual design through implementation, working with client-side developers to build a responsive website.

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Visual Design

Style tiles: I created and presented style tiles with the client to hone in on a visual design style for the website. The client went with the third option.

Visual Comps: Visual design comps were then created for all the templates used to build the site. I then worked closely with the front end developers who built the site.