Delaware North: Parks & Resorts
Design Systems - IA & Content Strategy
My Role
I created a component-based design system that could scale and be used for a handful of the Delaware North parks properties on the Sitecore platform. I then worked 1:1 with the stakeholders for each accommodation to help them best use the system to meet their business's needs. There will be a total of 9 sites, which are currently rolling out one by one. Read Delphic Digital's case study.
The Client
Delaware North is a global hospitality company who owns and operates many lodging and accommodations within national parks around the world.
The Result
We created a flexible design system that allowed for 10+ websites to be redesigned using the same templates and components. This allowed them to have a branded, responsive digital presence.
Systems Design
Component-based design: Auditing all of the sites, I was able to plan for a series of templates and reusable components to be used across all of the sites. We were able to use Sitecore's content editor to make components available for our clients to drag and drop onto the pages for the ultimate design flexibility.
Axure Wireframes
IA & Content Strategy
IA strategy: I worked 1:1 with the clients to understand the experience of their resort, what business goals they are trying to meet, and what their content creation process was.
Assistance with content gathering: After working two of the sites, I realized the clients were struggling with content handoff for digital production to enter into their site. I created a system for each park to follow and trained the client how to properly create and hand off content for their websites.